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Electronic Arts buys way into Israeli gaming


UFC, FIFA, Need for Speed... top game company Electronic Arts has bought its way into the Israeli tech scene.

EA acquired the cloud gaming technology assets and personnel of a wholly owned subsidiary of GameFly. And, EA will use GameFly's offices as its new Research and Development center in Israel.

“Cloud gaming is an exciting frontier that will help us to give even more players the ability to experience games on any device from anywhere,” Ken Moss, Chief Technology Officer of Electronic Arts, said in a press statement.

“We’re thrilled to bring this talented team’s expertise into EA as we continue to innovate and expand the future of games and play.” In 2015, I hosted a radio show on gaming and where Israel fit in on the world scale. At the time, the game developers said Israel's future in the gaming industry was rosy.

With EA's local footprint, it looks like the future of gaming is here.

#israel #RD

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