By Viva Sarah Press
The beauty business is going green. From toners to facial masks, hand creams to lip balms to perfumes, new beauty products containing cannabis-derived ingredients are hitting the shelves at an ever-rapid pace. After all, the legalized medical cannabis market is changing the world over – and cosmetic brands aren’t about to skip this trend.
“All retailers are looking to bring cannabis cosmetics into their stores,” says Roby Zomer, co-founder and managing director of Israeli-European brand MGC Pharmaceuticals – whose subsidiary MGC Derma recently put 18 products containing premium cannabidiol (CBD) on the shelves of the UK’s Harvey Nichols luxury fashion and beauty retailer. “People are looking for niche and unique beauty brands. Last year it was snail slime, now it’s cannabis.”
The CBD being infused into beauty products cannot get users high. Although presently still listed as a controlled substance, the World Health Organization is expected to reclassify cannabidiol in the coming weeks.