Tel Aviv is one of the newest destinations to be included in The Plum Guide, a high-end holiday rental property guide, which is carving its own niche in the hospitality industry alongside Airbnb, Maison Privee, VRBO, BridgeStreet, and others. The Plum Guide is run by an Israeli-born, UK-based entrepreneur who is on a mission to offer travelers the best places to stay in the best destinations with a guarantee that the places are as nice as they say they are.
“Tel Aviv is definitely considered a world destination,” Doron Meyassed, founder and CEO of The Plum Guide, tells NoCamels in a phone interview from London. “We’re targeting an audience that we call the mature urban creative, so our bullseye target market is 35 to 55-year-olds, who all live in mega-cities like New York, Paris, Berlin, San Francisco, etc., and who tend to be interested in the world of art, music and design, food. Tel Aviv has become an amazing popular destination [in this market].”