Hi. I am...

Viva Sarah Press.
I choose words and tell stories. 

Random fact:
I trained as a therapeutic-educational clown,
and always try to employ humor theory conventions and ideas to better interaction and communication everywhere.

I have spent nearly 30 years in the communications field as a storyteller, editor, correspondent, speaker and writer. I have worked for numerous news outlets, serving in senior editorial positions in television, online media and print journalism. Today, I guide and mentor young reporters to build skills in research, reporting and interviewing (instructor), I teach how to tell your story (presentation skills),  I write and edit microcopy and web copy (choose words that help people navigate digital products) and I give talks (on Israeli innovation, humor in tech and other topics). 


I also apply my communication skills to the fields of UX, human-computer interaction and human-centered computing. I will receive my MA (with thesis) in human-computer interaction (HCI) from Reichman University (expected 2023). My research lies in the intersection of humor, communication and social interaction. I am a firm believer that humor is a key element in communication and interaction and can be leveraged to every field or sector.  UX and HCI allow me to follow my passion for research and the impact it can have.

I am an effective communicator with great presentation and interviewing skills; I thrive on searching for the essence in complex ideas; and get a kick out of conducting qualitative and quantitative research.

I am a big fan of ongoing learning and collaboration projects and am always happy to do both.

I studied journalism at the University of King’s College (Halifax), therapeutic clowning at the Kibbutzim College of Education, Technology and the Arts, and did my MA (with thesis) in human-computer interaction at Reichman University.

I can help you communicate your story in an effective way. 

At times, I wear more than one hat. You can also find me: 

  • mentoring new journalism students at Reichman University

  • assistant teaching a course on ethics and technology at Reichman University

  • working on something new in the humor-research-industry space

  • giving talks on a variety of topics including innovation, failure, the impact of technologies on our lives, how to tell a story, and everything in between

  • helping people tell their stories (presentation skills)