VIVA SARAH PRESS

UX, HCI, communications, lecturing, presentation training and speaking. This is what I do.

At present, I work as a UX/HCI Researcher at Q (now Apple).
You can find me at the intersection of human behavior and moonshot technology, collaborating with diverse tech teams, product teams, and management stakeholders to advocate for the user in everything we build.

My background mixes three decades of journalism and communications expertise with HCI/UX rigor. I love exploring how people use tools and how they communicate with them. 
 

I collaborate with cross-functional teams to:

•    Lead projects and synthesize research insights that bridge the gap between complex tech and human behavior.
•    Move emerging tech out of the lab/prototype stage and into the real world as intuitive, socially legible products.
•    Identify pain points (emotional, cognitive, physical) to ensure technology feels natural.
•    Translate complex technical concepts for stakeholders and users without the jargon.
•    Advocate for the user to ensure that emerging technology stays human-centered.
 
I hold an MA in Human-Computer Interaction (cum laude) and a BJH in Journalism and English Literature (honors). My thesis research explored the role of humor in HCI and HHCI, specifically as a tool to mitigate social awkwardness.

I am a published author of academic papers, an educational resource book, and thousands of journalism articles. My career includes senior editorial and production roles at major media agencies and HCI/UX/Product roles at startups in VUI, AI, med-tech, and cyber.
 
You can also find me at Reichman University, where I lecture for the cross-platform investigative journalism workshop. Additionally, I teach a writing workshop at HUJI for science students. And I give tailor-made lectures.
 
I am a mom of three (all teens), a Scrabble fan, a traveler when possible, and ever curious.